Story of Eve

There is so much noise going on around us these days - storytelling in any form is a beautiful way to block out all of that noise and allow yourself to get completely immersed in another world.

By dissecting one of Story of Eve’s films, Michael aims to take you through the process from how he successfully targeted his chosen audience, communicated with the couple, his filming style and his approach to storytelling and editing.

Michael Toman is a filmmaker whose passion is in capturing emotional stories – stories with love, melancholy, happiness and joy – some of Michael’s stories are soft, emotional and dialogue driven, while others are like crazy parties cut to an upbeat track.

Filming in a documentary style, Michael is quiet and unobtrusive focusing on capturing moments as they unfold. Michael loves to travel and capture unique stories with people from different cultures all over the world. He books a very limited number of weddings each year as he also collaborates with artists in the music and fashion industry on selected projects.

Speaker: Michael Toman
Profession: Videographer
Instagram: @STORYOFEVE

Topic

Story of Eve will take attendees through his approach and philosophy in his business. We will look at how he curates his brand to connect with a very carefully chosen target audience, as well as his strategies for marketing, branding and social media. Finally, attendees will undertake a short live shoot, followed by a demonstration showing how Michael edits and colour grades his work.

Why wedding photography/filmaking?

There is so much noise going on around us these days – storytelling in any form is a beautiful way to block out all of that noise and allow yourself to get completely immersed in another world. I love how the basic structure for every wedding is relatively the same but how working within these contraints, I have to try and find a way to tell each one differently. It’s super challenging and incredibly rewarding. When I was young I wanted to be a Park Ranger so I always have that as plan B!

What is your philosophy when it comes to photography/filmaking?

My philosophy has always been simple – create something special for the couple or client. I try to be as receptive as possible when I encounter environments, people, places that I’m shooting. I try to leave my own ambitions and ego at the door and do an amazing job for my client – one that captures a tiny window into another world.

If you had the world’s attention for 30 seconds what you say?

I guess I would ask people how they would like to be treated…I mean properly treated in every moment of their waking day. If we genuinely treated each other the way we want to be treated in every encounter, every action, then the world would be a different place. We would listen to each other, we would clean up after ourselves, we wouldn’t hurt anyone, we would be kind, we would make products that didn’t give people cancer or steal their life-savings through dodgy insurance scams. Mind you, the world would probably tell me to feck off ye preachy twat…so I would most likely forget all of the first stuff and just tell people to ‘stop flipping moaning, set your fecking phone down, and lastly…has anyone got any good Netflix recommendations?’

Rule to live by?

Be kind. That’s all you need.