I generally start thinking about ongoing SEO projects around 6am, typically while I’m still sleeping. I start running through current site issues or marketing ideas in a quasi-dream state.. sometimes it actually works. I love the challenges of both technical SEO and content marketing, so my morning routine of checking sites’ rankings over my first coffee is something I always look forward to. Seeing if my techniques are working, checking in on any tests that are running, or running deeper analysis on analytics data to spot trends or issues. Outside of that, I typically have a bicycle ride planned.. SEO and photography both allow for ~10 hours per week on the bike. It’s a much needed escape from the office + computer screen.
The amount of love you’re surrounded with on a wedding day is incredible. People are just generally happy. I love the experience of being there, documenting it, editing it together, and presenting it a few months later. I love the feeling when a client emails back after getting the gallery.
With my photography, I’ve been concentrating on bringing a calming presence to an often stressful day. I like to create a timeline that allows me to quickly get any necessary formal images out of the way in a quick and painless. The rest of the time I’m concentrating on capturing moments between friends and family, the lovely details, and creating a narrative for the day.
When I’m filming, it’s a bit of a different mindset. I’m trying to edit the film as much as possible in camera. Finding transitions and b-roll throughout the day.. but also quickly making composition decisions as the important moments happen in front of me. I shoot it very much like a photographer. No audio, no recreating or staging moments. It feels very raw, but real.
For me it has been the freedom to create my own existence. Success to me is being able to make a decision at 9:30 am to go on a three hour bicycle ride.. or to stay inside and work on SEO projects until 2am.