Frøydis Geithus

The world is my playground and I get paid for doing what I love the most.

Why am I doing this to myself?
I woke up one day, and forced myself to think about this.

I had been working 80-90 hours a week for a long time. I was literally falling apart. Is this what life’s all about? Is this how it is to be a photographer? Working my ass off to earn money. Never see family and friends. Is this it?
How did I end up like this? In a studio, with 4-5 people working for me, and never a spare minute to really live. To smell the fresh air..
So I left it all. Took a time-out. Started traveling, to find myself again.
And I soon realised one thing. I’m a photographer. Photographing is what makes me happy. So I decided to be the best photographer – I can be. Not the best in Scandinavia, Europe or the world. I don’t care about that. I wanted to be the best I can be, and to be able to live by doing what I love.

I will tell you all about my journey. And why I think you have to go inwards to be a better photographer. In this crazy industry you need to stand out, and by doing that, you’re far better off if you do what you love. You need to be real, and maybe most importantly; true to yourself. Of course I can show you how I edit my photos, my workflow and how I shoot. And I will probably do that as well. But most of all, I want to tell you how I fell in love with photography again, and how this has taken
me around the world.

Name: Frøydis Geithus
Profession: Photographer

What is your measure of success?

My measure of success is to be able to live from doing what I love. And also if I can do something for someone else. If I’m able to make a difference in someone else’s life, to give forward some of the fantastic things I have gotten in life, that for me, is success.
And to quote David Orr; “The planet does not need more successful people. But it desperately need more peacemakers, healers, restorers, storytellers, and lovers of every kind”.

Creative or business mind?

Business what? Creativity all day, all the way. When you start following your heart, and do what you truly love, the money will come.

What is in your fridge right now?

I just got back from Greece, so it’s almost empty. I have a few cans of Coke Zero, some cheese, and my favorite homemade ginger drink. A power cocktail made from Ginger, Acacia honey and lemons. It’s the one thing I can’t live without. It keeps me healthy and focused. Also I have aprox. 40 rolls of films in there.

Do you believe in Leprechauns?

Of course, I’m from Norway. My country is full of wooden elves and trolls.

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